Every rating on this site — Good, Neutral, Bad — is derived from a repeatable, data-driven process. This page documents exactly how it works.
Each device series is evaluated across two independent dimensions. They can and do point in opposite directions (e.g., "Bad time to buy for the cycle, but Good time for deals"). We show both so you can weigh them according to your own priorities.
How far into the release cycle are we? Is a new model around the corner?
Is the current model likely on sale or due for a price drop soon?
For each device series, we record two data points:
We then calculate two derived values:
Days since release = Today − Release date
Cycle progress (%) = (Days since release ÷ Cycle length) × 100
The cycle progress percentage drives the rating:
| Cycle Progress | Rating | Logic |
|---|---|---|
| 0 – 40% | Good | Fresh release, plenty of support runway ahead |
| 40 – 70% | Neutral | Mid-cycle — no urgency either way |
| 70 – 100% | Bad | Late in cycle — a new model is likely within months |
| Announced | Bad | Next model officially confirmed — waiting is almost always correct |
When a new model is officially announced, the cycle advice immediately becomes Bad, regardless of progress percentage. This override takes priority because at that point you are buying a phone that will be superseded within weeks.
Offers advice is based on the device's bargain windows — specific date ranges where significant discounts are historically available. We maintain these windows manually based on:
If today falls inside a documented bargain window, the rating is Good. Outside those windows, we apply a fallback based on age:
| Condition | Rating |
|---|---|
| Today is inside a known bargain window | Good |
| Next model announced (clearance pricing expected) | Good |
| Model is 6–12+ months old, no specific window | Neutral |
| Model launched recently (< 3 months ago) | Neutral to Bad |
We rely exclusively on public information:
We do not have financial relationships with any manufacturer, retailer, or carrier that would influence our ratings.
This is timing advice, not a comprehensive product review. We do not evaluate camera quality, software experience, build quality, or carrier compatibility. For those dimensions, we recommend dedicated reviews.
Release cycles can shift. A manufacturer may delay or accelerate a launch. Our cycle estimates are based on historical data and are best understood as probabilities, not guarantees.