There's no single answer, but a good rule of thumb is every 2-4 years. Upgrading annually is rarely necessary as improvements are incremental. The best time to upgrade is when your current phone no longer meets your needs, struggles with performance, or stops receiving important security updates.
Major sales events like Black Friday / Cyber Monday (November) and Amazon Prime Day (July) are consistently the best times for deep discounts. You can also find great clearance deals in the weeks leading up to the launch of a new model in a series.
Flagship phones (e.g., Galaxy S series, Pixel Pro) have the best processors, cameras, and build quality, with prices typically over $800. Mid-range phones (e.g., Galaxy A series, Pixel A series) offer a great balance of features and performance for the price, usually costing between $300-$700. Budget phones focus on core essentials at the lowest price point.
Very important. Regular security updates protect you from vulnerabilities. Major OS updates (e.g., Android 15 to 16) deliver new features. Brands like Google and Samsung now offer up to 7 years of updates on their flagship devices, which significantly increases the long-term value and security of your phone.
The Upgrade Radar is a website dedicated to helping Android users make informed decisions about when to upgrade their devices. We track release cycles, analyze market trends, and provide data-driven advice on the best times to purchase new Android devices to get the most value for your money.
Our Bargain Advice is based on historical pricing data and predictable sale patterns. We track major shopping events like Black Friday and Prime Day, as well as the typical price drops that occur as a device gets older, to recommend the best times to find a great deal.
Our advice is grounded in objective, historical data. We use affiliate links for some retailers (like Amazon), which means we may earn a commission if you make a purchase. However, this does not influence our recommendations. Our primary goal is to provide accurate, data-driven advice to help you upgrade smarter, not just faster.